Tomorrow, made tonight.

The brief

Floks is a British sleep brand making naturally better mattresses and bedding from wool. As the business grew, it needed a brand that could carry it beyond the bedroom and connect the benefits of better sleep to everyday life.

What we did

We repositioned Floks around a simple idea: a good night shapes everything that follows. From there, we built a warmer, more human identity rooted in nature, balancing honest materials with an optimistic point of view on the day ahead.