Custom women's health portal turning blood data and symptoms into personalised plans.

The brief

NOA is a women's health service built around a blood test, a questionnaire and a consultation with a nutritionist. The thinking was sound. The delivery was not. Every plan was assembled by hand and sent out as a locked PDF, which took hours per member and could not keep up with demand.

What we did

We made the plan a place to come back to rather than a document to lose. Members get a portal that explains each blood marker in plain English, maps the symptoms they reported to what is likely driving them, and turns the nutritionist's advice into something they can actually follow, down to the recipes for the week.

Behind it we took out the manual steps between a result landing and a plan going live, so the team spends its time on the advice instead of the admin.