Selected Work Systems Studio Free Brand Audit
Sultan's Kitchen — Greek(ish) Feasting signage
ClientSultan's Kitchen
ScopeStrategy · Identity · Execution
SectorFood Delivery

Flavour first, tradition second.

The brief

Sultan's Kitchens is a bold, flavour-first food brand built around generous portions and unapologetic personality. As it grew, the brand needed sharper positioning and a clearer point of view to stand out in a crowded delivery market.

What we did

We helped define its rebellious voice, shape a distinctive visual world and build a brand system designed to turn every order into an experience, not just a transaction.

Sultan's Kitchen — orange menu on branded wrap Sultan's Kitchen — statue holding a takeaway bag
Sultan's Kitchen — projecting shop sign
Sultan's Kitchen — gyros on patterned background Sultan's Kitchen — staff tee with stickers
Sultan's Kitchen — Mess & Mastery, House Sauces, Drip Certified, On the House stamps Sultan's Kitchen — Greek(ish) Feasting bag handed through a car window
Sultan's Kitchen — wrap with House Sauces and Drip Certified stickers
Sultan's Kitchen — Flavour First, Tradition Second A-board Sultan's Kitchen — hands holding a gyros
Sultan's Kitchen — receipts and Hot Chilli Dip stickers
Sultan's Kitchen — Enjoyed your feast? loyalty cards
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